my gem of the day

[stubacca68]

SAN FRANCISCO (Reuters) - Hoping to stir up thirst for milk, officials installed advertisements in several San Francisco bus shelters on Monday that give off the scent of freshly baked cookies.

The technology that creates the scent is very similar to that used in magazine ads. Scented adhesives are placed throughout the interior of the bus shelters, including under the benches.

"As long as they are not harmful chemicals, it's OK," one somewhat confused elderly woman said as she pondered the cookie smell in one of the shelters. "They are trying to sell milk? Is that it?"

The effort at five bus shelters is part of a campaign cooked up by the California Milk Processor Board, whose iconic "Got Milk?" campaign has adorned famous figures from around the world with milk moustaches for 13 years.



While olfactory marketing has long been a staple of perfume companies in magazines, Jeff Goodby, chairman of the San Francisco-based ad firm Goodby, Silverstein & Partners that created the campaign, said he knew of no other completely outdoor campaign.

taken from the Reuters website.

Now i have heard it all this time! but only in the us eh?

[Rocol]

Rofl, what next ??

[Setarime]

suppose they could use that in the UK to cover the smell of urine and vomit

[stubacca68]

KLAGENFURT, Austria (Reuters) - A Christmas tree carved from 30 tonnes of ice has been erected in Austria and officials hope it won't melt away during a record run of mild weather at the start of winter.

Gert Hoedl, an internationally known ice sculptor, fashioned the 5.4-metre (18-foot) tree out of a huge block of ice imported from Belgium. It went on display in the provincial city of Klagenfurt on Tuesday, officials said.

"It won't melt. At most it will drip, and some contours may blur, but it will remain standing through Christmas. It is 30 tonnes of ice, after all," said Helmut Ellensohn of Klagenfurt Marketing, the city promotional arm.

"We will set up a Web cam, so that everyone can check up on how the tree is faring. If it eventually gets cold, the tree will stand into next March," he told Reuters.

now thats a lot of ice! but imagine being the fairy at the top! bbbrrrrr you wouldn't half get a numb bum!!

A climate survey published on Tuesday said Europe's Alpine region, from France in the west to Austria in the east, was balmier now than at any time in the past 1,300 years.

Temperatures have stayed well above freezing into the onset of winter, with flowers blooming on snow-starved slopes of Alpine ski resorts and bears struggling to hibernate.

quote from the Reuters website

[Rocol]

Mmm, I wonder if they will be putting Refridgerator Lights on it